Journal 3

Trollback created a great image for CBS. Although the recognizable symbol of the "eye" had already been created, the new campaign is captivating much larger audiences. The symbol of the eye is very simplistic but is bold and original. After viewing clips of how the text is laid out in addition to the symbol, it is clear why this network is so successful. The versitiliy of the logo is beyond many other networks, this symbol serves as an icon, a trademark, the period to the end of sentences and as a main logo.