Thirteen ways of looking at a Typeface...Michael Bierut worked for a designer who limited his usage of varying fonts to 5. When Michael left this job and ventured into the world of Graphic Design on his own, he went crazy and exerienced a font OVERLOAD! Every typeface seemed so new and beautiful, but after his initial high on "type" he realized that there are 13 ways of looking at a typeface. Why do you chose the font that you do?
1. Because it works
This rule seems the most logical to me of all the rules. Why not use it if it works and it's successful!
3. Because you like its name
This one I have found to be very true. Sometimes when a font has a catchy name or a familiar title, it is much easier to use that particular font for a project.
13. Because you can't NOT!
This rule was the funniest to me...it's so true!
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