Who? What? Why?
These are some VERY important questions to answer but unfotunatly are OFTEN ignored!
"A Logo is a shortcut"
-I loved this saying because it really is so true, a logo is a lazy way of judging a compand, network or product. I know when I go shopping if I like the packaging of a product I am more likely to pick it up.
"A Logo is not a magic lantern"
-This is funny becuase some might think that a logo can be a tell all, but in reality it's just a taste.
Process of Memory:
1.See shape and color
2.historial understanding
3.use known information to infer
4.Mnemonic Value
Don't be Trendy, It's more important to design for Longevity
"Good designers make trouble"-Tibor Kalman
Our Face is a mask...we only see what we want to see. Why do we see ourselves as a simple outline but see others as a detailed reality?
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