I have to admit, when I was first asked "who is Paul Rand?" I honestly had no idea. After a quick google search my eyes were opened to Mr. Rand's amazing creative world. He was a man of many talents. The art director at Esquire magazine and Apparel Arts, a Magazine cover designer, the creator of some of the most famous corporate logos, and finally a teacher at colleges and universities. His work is simple and the colors and lines are crisp. Paul Rand is the creator of the famous UPS, IBM, and CBS logos, as well as the co author of childrens books with his wife Ann. He believed that working for free helped to produce more honest art that came from the heart instead of working solely for monetary pay. His style uses a combination of cubism and constructivism influences as he created a unique American graphic language. As I watched a short video which displayed some of Paul Rand's work an interesting quote which he said struck me. "Don't try to be original try to be good." To me this seems slightly strange because Paul Rand's work has such a unique and original style to it, as he was the only one of his time to design such works.
