Journal #2

Capture accidents.

The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.This rule to me seems like something which can be very beneficial in everyones lives.  We as humans are trained to do the "right" thing and understand the consequences if we travel down the "wrong" path.  With this specific rule it allows people to understand their mistakes... and embrace them.  Who knows, your biggest "flaw" may really be your greatest attribute.  When I am working on a project, it is often difficult for me to take risks because I am afraid of doing the wrong thing or resulting in the incorrect answer.  Many times a different idea can lead to a totally new and in some cases even better than the original.

GD Reading #2

Who? What? Why?
These are some VERY important questions to answer but unfotunatly are OFTEN ignored!
"A Logo is a shortcut"
-I loved this saying because it really is so true, a logo is a lazy way of judging a compand, network or product. I know when I go shopping if I like the packaging of a product I am more likely to pick it up.
"A Logo is not a magic lantern"
-This is funny becuase some might think that a logo can be a tell all, but in reality it's just a taste.
Process of Memory:
1.See shape and color
2.historial understanding
3.use known information to infer
4.Mnemonic Value

Don't be Trendy, It's more important to design for Longevity

"Good designers make trouble"-Tibor Kalman

Our Face is a mask...we only see what we want to see. Why do we see ourselves as a simple outline but see others as a detailed reality?

Journal 1

Who is Chip Kidd? Chip Kidd seems like a really interesting designer to dicuss things with. His book covers usualy include an intricate photo along with very large type. To me his style is not appealing but I do believe that the way in which he creates book covers, and writes books for that matter makes him unique in the design world. It's nice to come across a designer that can understand the frustrations of an author and know the all around issues with publishing books. I belive that he can really use these tools to his advantage when designing covers over many other book cover designers.

John Gall is also an interesting book cover designer. Although I found his covers more appealing to my eye, the covers did still seem slightly busy. Each cover was designed around a photograph with a geometric solid shape covering an eye or bottom half of a face. There was one cover of his that really caught my eye, the cover with 2 chairs leaning onto eachother. His style is also very interesting but I did not like that in his interview he said he didn't read the entire book. I can understand how this would be difficult to read EVERY book that you designed a cover for but to me that doesn't seem like something one would openly share.

Graphic Design Reading #1

When I first started reading this I thought to myself...UGH this is going to be so long! But once I actually read the first page I was totally captured. What is semiotics? It's the theory of signs, putting something into a context Ex: Sneeze_Cold
"The window of the soul is the mouth" -Everyone always thinks it's the eyes but it really depends what you're looking for!

RULES:
1.answer who what why?
2.Identify, don't explain
3.Understand Limitations
4.Be seductive
5.make mnemonic value
6.pose a question
7.Design for longevity
8.make the logo the foundation of a system
9.design for a variety of media
10. Be strong
(I loved these rules and I thought that when my spirits were down in the future I can refer to these points)