Answers to Type Questions

Margin- white space on the outside of the page. Vertical space next to the columns.
Column- Block of text which is the same width (does not have to be justified)
Alley- space between columns
A multiple column grid helps the reader travel through the page of text. It also helps the text appear more legible to the viewer.
Many people use 2 spaces in word processors after a period but the correct amount of spacing is 1. There is no need for 2 spaces, it just creates holes in the text.
Characters- letters, numbers, spaces, punctuation
70 characters are optimal for a single line (5-7 words)
Baseline grids are used in order to lock the text in place, the grids help to line up separte columns and align the entire page of text.
typographic river- when a colum is justified, spaces are added in between the words to line up the edges of the column, these spaces are called typographic rivers because when you look at them all together they flow from 1 line to the next.
white space and negative space are very positive aspects to a layout, they can help create closure, as well as make a more interesting layout and design.
Color can be used in a number of different ways, color fields as well as colored text
texture is classified as size, font, color (many aspects which can make a design appear more interesting)
Widow and Orphan- the single last line on the next page from a previous paragraph, or the last single word on its own line.
inch marks-straight flat diagonal lines used when abbriviating inches
quotes- curved lines, sometimes with a heavier end on one side
ways to start a new paragraph- indent, extra space between lines (keep is consistent throughout layout)