Trollback

"being happy while experiencing design"
"Comfort-----Contentment------Joy------Delight------Bliss"
"Being happy designing"
"The visualization of happiness"
"Three designs that made me happy"
-New Subway instructions (have fun, do not hurt people, do not accecp defeat, strive to be happy, do not hold grudges) [sometimes you can stare at something for a very long time before you realize it's actually not what you think it says]
-Building with retractable roof (it makes you look at the colors of the sky and really pay attention to somethin you might not have noticed before)
-empty speech bubbles
Thinking about ideas and content freely-with the deadline far away
working without interruption on a single project
using a wide variety of tools and techniques
traveling to new places
working on projects that matter to me
having things come back from the printer done well
"Everything I do always comes back to me"
"Worrying solves nothing"
"having guts always works out for me"

The things that he discussed are the the problems that people don't take the time to think about in everyday life.

Journal 3

Trollback created a great image for CBS. Although the recognizable symbol of the "eye" had already been created, the new campaign is captivating much larger audiences. The symbol of the eye is very simplistic but is bold and original. After viewing clips of how the text is laid out in addition to the symbol, it is clear why this network is so successful. The versitiliy of the logo is beyond many other networks, this symbol serves as an icon, a trademark, the period to the end of sentences and as a main logo.

Journal #2

Capture accidents.

The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.This rule to me seems like something which can be very beneficial in everyones lives.  We as humans are trained to do the "right" thing and understand the consequences if we travel down the "wrong" path.  With this specific rule it allows people to understand their mistakes... and embrace them.  Who knows, your biggest "flaw" may really be your greatest attribute.  When I am working on a project, it is often difficult for me to take risks because I am afraid of doing the wrong thing or resulting in the incorrect answer.  Many times a different idea can lead to a totally new and in some cases even better than the original.

GD Reading #2

Who? What? Why?
These are some VERY important questions to answer but unfotunatly are OFTEN ignored!
"A Logo is a shortcut"
-I loved this saying because it really is so true, a logo is a lazy way of judging a compand, network or product. I know when I go shopping if I like the packaging of a product I am more likely to pick it up.
"A Logo is not a magic lantern"
-This is funny becuase some might think that a logo can be a tell all, but in reality it's just a taste.
Process of Memory:
1.See shape and color
2.historial understanding
3.use known information to infer
4.Mnemonic Value

Don't be Trendy, It's more important to design for Longevity

"Good designers make trouble"-Tibor Kalman

Our Face is a mask...we only see what we want to see. Why do we see ourselves as a simple outline but see others as a detailed reality?

Journal 1

Who is Chip Kidd? Chip Kidd seems like a really interesting designer to dicuss things with. His book covers usualy include an intricate photo along with very large type. To me his style is not appealing but I do believe that the way in which he creates book covers, and writes books for that matter makes him unique in the design world. It's nice to come across a designer that can understand the frustrations of an author and know the all around issues with publishing books. I belive that he can really use these tools to his advantage when designing covers over many other book cover designers.

John Gall is also an interesting book cover designer. Although I found his covers more appealing to my eye, the covers did still seem slightly busy. Each cover was designed around a photograph with a geometric solid shape covering an eye or bottom half of a face. There was one cover of his that really caught my eye, the cover with 2 chairs leaning onto eachother. His style is also very interesting but I did not like that in his interview he said he didn't read the entire book. I can understand how this would be difficult to read EVERY book that you designed a cover for but to me that doesn't seem like something one would openly share.

Graphic Design Reading #1

When I first started reading this I thought to myself...UGH this is going to be so long! But once I actually read the first page I was totally captured. What is semiotics? It's the theory of signs, putting something into a context Ex: Sneeze_Cold
"The window of the soul is the mouth" -Everyone always thinks it's the eyes but it really depends what you're looking for!

RULES:
1.answer who what why?
2.Identify, don't explain
3.Understand Limitations
4.Be seductive
5.make mnemonic value
6.pose a question
7.Design for longevity
8.make the logo the foundation of a system
9.design for a variety of media
10. Be strong
(I loved these rules and I thought that when my spirits were down in the future I can refer to these points)

Answers to Type Questions

Margin- white space on the outside of the page. Vertical space next to the columns.
Column- Block of text which is the same width (does not have to be justified)
Alley- space between columns
A multiple column grid helps the reader travel through the page of text. It also helps the text appear more legible to the viewer.
Many people use 2 spaces in word processors after a period but the correct amount of spacing is 1. There is no need for 2 spaces, it just creates holes in the text.
Characters- letters, numbers, spaces, punctuation
70 characters are optimal for a single line (5-7 words)
Baseline grids are used in order to lock the text in place, the grids help to line up separte columns and align the entire page of text.
typographic river- when a colum is justified, spaces are added in between the words to line up the edges of the column, these spaces are called typographic rivers because when you look at them all together they flow from 1 line to the next.
white space and negative space are very positive aspects to a layout, they can help create closure, as well as make a more interesting layout and design.
Color can be used in a number of different ways, color fields as well as colored text
texture is classified as size, font, color (many aspects which can make a design appear more interesting)
Widow and Orphan- the single last line on the next page from a previous paragraph, or the last single word on its own line.
inch marks-straight flat diagonal lines used when abbriviating inches
quotes- curved lines, sometimes with a heavier end on one side
ways to start a new paragraph- indent, extra space between lines (keep is consistent throughout layout)